Getting Started with Elements in LTX

Elements is your central hub for managing visual components in LTX, including everything from Characters and Objects, to Locations and Other creative assets. By keeping your visuals in one place, you can easily reuse, update, and refine Elements across scenes, ensuring consistentcy across generated assets and projects. 

This new cross-project-supporting UX gives creators and teams full control to build coherent visuals across different worlds and workflows. Whether you’re designing your protagonist, launching a product, or developing a multi-scene narrative, Elements streamlines asset management—saving time, strengthening creative direction, and ensuring visual continuity at scale.

Before diving into how to create Elements in LTX, we’ll define the four types of Elements you can create.

‍

Four Types of Elements

There are four types of Elements in LTX, each designed to keep your visuals consistent and make assets easier to manage.

Character

Use Character for people that appear throughout your story or campaign. You can assign them a voice and reference  with tags throughout your project.

Location

Use Location to establish and reuse a setting—like a studio background or a theater set, location can help define recurring places and establish a familiarity in your piece. Locations can be as banal as a kitchen, and as extraordinary as a futuristic city in the year 3000!

Object

Use Object for items without voices—like props, wardrobe pieces, or products. Ideal for brands or creators managing consistent product shots and repeating visual assets.

Other

Use Other for anything that doesn’t fit the categories above—like logos, specific textures, or lighting effects.

‍

Two Ways to Create Elements

Building Elements is ideal for when you’re starting a new project and want to set a clear look and feel for the visuals. You can create Elements in two different ways in LTX—each designed to accommodate different stages of the creative process.

Option 1: Create within the Elements Workspace

1. Open Elements inside LTX.
2. Under “Create New Element,” choose the type you’d like to make—Character, Object, Location, or Other.
3. Generate or upload an image to define your Element’s appearance.
4. Name the asset clearly (for example, “@Protagonist or @ExteriorCentralPark). 

Now, your new Element will now appear in your project’s Elements panel, ready to reuse in any shot or scene. 

‍

Option 2: Save your Element from Gen Space

1. Open the Gen Space.
2. In the top-right corner of your chosen asset, click the Tools menu and select “Save as Element.”
3. Name your element and choose the correct type (Character, Object, Location, or Other).
4. Click “Save Element.”

Once saved, your new Element can be used in any of your project’s shots. Each Element you create is automatically saved to your project’s Elements hub, where you can edit, reuse, or tag it later.

‍

Pick a Voice for Characters

If you select “Character” when you’re saving your Element, you’ll be able to assign a voice and customize as needed. Adding a voice brings your story to life, helping you hone the necessary specificity to create believable material. 

How to Assign a Voice

1. From the Elements workspace, select a Character.
2. Click “Assign Voice.”
3. Choose from the available voice options in the library.
4. Click “Save” to apply your changes.

Your character’s voice is now linked to that Character and will carry through every tagged appearance in your project.

‍

Use an Element in Your Project

Once you’ve created an Element, you can use it anywhere in your project to keep your visuals aligned. Tagging an Element connects it to your shots, ensuring the same character, object, or location appears consistently across scenes. And, tagging your Elements can be done from either the Gen Space or the Storyboard workspace.

How to Tag an Element

1. Open a shot in the Gen Space or a Storyboard.
2. Click inside the prompt or shot description field.
3. Type @ followed by your Element’s name (for example, @HauntedHouse or @Broom)
4. LTX will automatically link that Element to your shot.
   ‍

‍

View and Edit Elements

Now, you can view and manage all your Elements in one place. Here, you can open any asset to update its details.

How to Edit an Element

1. Go to the Elements workspace and select the Element you want to update.
2. Click “Replace Image" to update the visual.

Your changes will automatically apply anywhere that Element is tagged, keeping your project up-to-date without breaking continuity.

‍

Team Alignment with Elements

Elements make collaboration seamless. When a team lead shares a project, every member has access to the same Elements—ensuring that everyone works from the same visual source.

‍

How It Works

1. The project owner creates and saves key Elements to be used across a project.
2. When shared, team members can tag and reuse those same Elements.
3. Any updates to visuals or details instantly sync across shared projects.

This kind of workflow enhances creative direction while supporting asset management, whether you're building a campaign, a product launch, or a short film.

‍

Best Practices for Elements

To achieve the most consistent results, follow these best practices when creating new Elements:

Background & Position

Use a clean, neutral background (preferably white or gray) to help Elements integrate easily into different environments. Center your subject and leave space around the edges for flexibility when framing.

Frontal Images

Frontal views are preferred, especially when you’re creating Character Elements. Frontal angles are the easiest to reuse across scenes and will ensure your Element remains recognizable from shot to shot. If needed, use the Gen Space to adjust the angle of your reference image.

Lighting

Stick to soft, evenly distributed lighting. Avoid dramatic or directional shadows that may clash with other shots. If needed, adjust lighting in the Gen Space by uploading the image as a reference and using the following prompt: "Turn lighting to soft white studio light".

Product/Object with Branding

When creating branded products or props, keep the brand name, logo, or label visible. Use high resolution images and ensure that all branding, especially typography or logos, is clear and visible. When prompting, use grammar emphasis by placing the most important aspects in the beginning of your prompt sentence.

“Character” Elements

Create neutral, front-facing portraits with balanced lighting and simple clothing. Avoid extreme expressions or poses—this makes characters easier to adapt across moods, outfits, and environments.

“Location” Elements

Use wide, well-lit compositions that capture the full environment in a standard horizontal (16:9) aspect ratio. Keep lighting neutral so that the location can fit seamlessly into different scenes and storylines.

“Other” Elements

For Elements that don’t fit a main category (like wardrobe or textures), add a clear description of what the element is and what was created.

‍

Use Cases for Elements: Build Your Brand 

Elements make it easier to manage your branded assets—including products, locations, and characters. When you use Elements in your projects, you scale your content creation while maintaining a consistent and recognizable identity.

Upload your product and create multiple variations with different characters, or locations, while maintaining a consistent look and feel. Adapt your campaign for every market while keeping production fast and your visuals on brand.

‍

Get Started with Elements Today

Now available for all text-to-image models on LTX, Elements will immediately make your workflow smoother at no additional cost.

Elements gives brands creative control—one place to manage products, people, and visuals, so every campaign looks unmistakably yours.

From global launches to product refreshes, Elements keeps every asset aligned—your models, products, and locations stay consistent across markets, formats, and teams. Generate, update, and localize visuals instantly, without losing your brand’s look and feel.

Consistency that scales. Try it in LTX now.