Recently, Lightricks brought together creative minds, industry leaders, and AI enthusiasts in New York City for two exciting events showcasing real-world use cases of LTX Studio. The events demonstrated the transformative potential of AI in creative development and fostered meaningful connections among industry pioneers.
Frames of the Future: Where Industry Leaders Meet Innovation
The week kicked off with "Frames of the Future," an exclusive gathering that brought together key players from the advertising and entertainment sectors. The evening showcased how LTX Studio is fundamentally transforming the creative development process through AI technology. Guests started their evening exploring three interactive demo stations presented by Lightricks employees where they were shown how LTX Studio enables teams to bring their creative visions to life more efficiently than ever before.
The presentation portion of the evening began with an engaging conversation between Zeev Farbman, CEO and co-founder of Lightricks, and Jeff Kleeman, CEO of Bold Films, where they explored their shared vision for AI's role in creative development. Mark Mitten, founder of Mitten Media, then took the stage to share a compelling case study from his latest film project, walking us through how his team leveraged LTX Studio to develop and iterate on concepts in a fraction of the traditional time.
The presentations concluded with Pierre-Jean Bernard, Head of Digital and AI at McCann Paris, who demonstrated how LTX Studio is revolutionizing the agency workflow, enabling his teams to iterate on concepts in real-time during client meetings—a process that previously required multiple rounds of feedback and several days of artist revisions.
Throughout the evening, these real-world applications highlighted LTX Studio's ability to address real-world challenges in advertising and entertainment.
LTX Studio NYC Meetup: Where Creativity Meets Technology
Following the success of Frames of the Future, we hosted the LTX Studio NYC Meetup, bringing together our community of creators and AI enthusiasts to connect directly with our team. This gathering was designed to strengthen relationships within our creative community and ensure their voices help shape the future of our platform.
The evening began with an open networking session where guests explored LTX Studio alongside our product team, sharing their experiences and ideas for future features. The formal program kicked off with Khalil DaTerra, from SOLNIQUE production studio, who showcased innovative applications of AI in creative projects. Next, video creator and director Megan Tan took the stage to share her experience integrating LTX Studio's AI storyboarding into her creative process.
The presentation section of the event evening finished with an engaging panel discussion with LTX Studio's leadership team, where moderator Tim Simmons from TheoreticallyMedia led a thoughtful conversation about the technical and creative possibilities of the platform. The lively Q&A session that followed demonstrated our community's deep engagement with the technology, and guests continued sharing insights and feedback with our product team well into the evening networking session.
Looking Ahead
These NYC events marked a significant milestone in LTX Studio's journey to revolutionize creative development. The enthusiasm and engagement from attendees at both events demonstrated the growing excitement around AI-powered creative tools and their potential to transform various industries.
The diverse mix of perspectives—from entertainment executives to creative directors, from individual creators to agency leaders—highlighted the broad appeal and versatility of LTX Studio. As we continue to develop and refine our platform, the insights and connections made during these events will prove invaluable in shaping the future of creative AI.
